Why Is Mass-Produced Furniture So Expensive? And Why We’re Doing Something About It
In all honesty, this is a question we ask ourselves on a regular basis.
After spending decades in our respective trades, we still struggle to understand why so many mass-produced furniture items are priced so high. Over the years, we’ve developed a habit whenever we walk through large chain furniture stores.
First, we spot something attractive — maybe a stylish side table, a modern TV unit, or a beautiful dressing table. Naturally, the first thing we do is check the material used to make it. Then we look for the price tag.
And almost every time… we get the shock of our lives.
Once we recover from the price shock, we start inspecting the piece with hawk eyes — every corner, every joint, every panel. And more often than not, we stand there wondering:
How is it possible to ask so much for such a poor-quality item?
Thin boards, weak fittings, basic joinery, and materials that simply won’t last for years — yet the price suggests something far more premium.
After seeing this happen again and again, we started asking ourselves another question:
What if we could help people build these pieces themselves — for a fraction of the price?
That idea is exactly what led to our upcoming DIY range.
Soon, you’ll be able to download detailed cut sheets for furniture pieces such as wall units, dressing tables, TV units, and more. These guides will allow you to take the plans directly to any Cut & Edge board supplier, have your boards prepared, and assemble the piece yourself.
Each DIY plan will include:
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A detailed cut sheet
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Easy-to-follow assembly instructions
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A hardware list
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Clear diagrams
The result? You can create beautiful, functional furniture yourself and save hundreds — sometimes even thousands — of rands compared to store-bought pieces.
And the best part is that you’ll know exactly what materials were used and how the piece was built.
If this sounds like something you’d love to try, make sure to subscribe to our newsletter to receive updates when new DIY plans become available.
We’re excited to help you build something amazing.
